What kind of designer I am
I work in close partnership with product management, engineering, leadership and subject matter experts to help companies reduce uncertainty and formulate go/no-go decisions.
I plan and drive the full product design cycle starting from stakeholder engagement to research and discovery, concept development, design, prototyping, implementation and evaluation.
An active player who connects well across levels, can lead a team and engage stakeholders.
Recent work
From hypothesis to product direction
Signum, 2024–2025
Signum regularly identifies potential product opportunities (new products, solutions, features) that could expand the value that the company delivers to its life science customers. Before committing resources to building, the business needs to understand whether the opportunity is real, what are potential solutions, and how they fit into the customers' existing workflows.
I led user research projects that answered these questions. I then designed concepts for the validated opportunities. Each project started with a hypothesis about a customer need and ended with a reframed or validated product direction, specific opportunity definitions, and often product concepts.
Ultrasound at home with AI
Novo Nordisk, 2022–2023
"Julia has done a great job working with us on our AI powered solution for ultrasound scanning of joint bleeds in haemophilia patients. Her keen insights and dedication to thorough iterative UX testing and development has been a key part in our efforts. I can recommend Julia for any project where thorough UX work is needed." — Lars Bryrup, Senior Innovation Consultant
UX/UI design work a blended hardware & software medical application.
- concept development
- UX mapping
- prototyping
- UI design
- instructional design
- user testing
Neonatal Resuscitation Course
Laerdal, 2019
A neonatal CPR course for doctors and nurses. A blended hardware/software medical training solution.
What I bring to the team
I scope, plan, execute and communicate user research and discovery
Mixed-method research across the full product lifecycle: from discovering opportunities to validation implementation.
Stakeholder alignment and engagement, crisp hypotheses, clear research plans, decision-ready insights.
I create concepts, build prototypes and design UIs
End-to-end product design across web and mobile, from early concepts to polished handoffs.
Efficient and innovative concept development on all fidelity levels, from paper mockups to functional prototypes with connected hardware. Generative AI-supported rapid prototyping that turns ideas into tangible concepts that teams can evaluate and act on.
I facilitate collaboration and engagement
Facilitation that brings product, engineering, clinical, and leadership perspectives into the process early. Continous alignment in complex organisational setups.
Workshop facilitation that turns stakeholders into co-owners.
I connect with engineering and data science
Technical fluency and shared vocabulary with engineers and data scientists that enables deep collaboration.
Dialogue that keeps design grounded in what's feasible and gets findings closer to implementation.
I am a player-coach
Leadership in developing people and practice. Coaching of junior researchers and designers, building a shared standard for quality work.
Setting up research and design operations, tooling, ways of working, increasing handoff quality.
Other projects
Workout tracker redesign to meet a changing business strategy
Lenus, 2022
A new workout tracker for the online fitness coaching platform.
Redesign driven by the need to expand the business and to explore a new business model.
Smart workout planning to include automation
Lenus, 2021
Providing smart suggestions to coaches when they plan workouts for their clients.
Executing on the strategic direction towards supportive automation.
COVID-19 Decontamination Toolkit with Frolic Studio
Side project, 2020
A volunteer project to design a decontamination kit for N95 masks.
Frolic Studio's kit is a decontamination box that anyone can build on their own using off-the-shelf supplies. It uses UV-C light which is a proven decontamination method.
IoT + API: Thingy:52 + Airtable experiment
Side project, 2019
I started this project because I wanted to advance my JavaScript skills and learn how to interact with Bluetooth devices on the Web. It seemed like a cool little device, so I was curious.
This project is written in JavaScript. It collects input from two Nordic Thingy:52 devices into an Airtable database via Web Bluetooth and an Express server.